Digital Marketing
Scaling D2C Revenue
Nova Skincare
Client
Nova Skincare
Industry
Beauty & Wellness
Services
Digital Marketing
Duration
3 Months
warningThe Challenge
Nova Skincare was spending heavily on ads but seeing diminishing returns. Customer acquisition costs were climbing while lifetime value remained stagnant. They needed a data-driven approach to optimize their marketing spend.
psychologyOur Strategy
groups
Audience Segmentation
Implemented advanced audience segmentation based on purchase behavior and engagement patterns.
brush
Creative Testing
Launched systematic A/B testing of ad creatives, copy, and landing pages to identify winning combinations.
sync
Retargeting Funnels
Built sophisticated retargeting sequences to nurture prospects through the purchase journey.
trending_upThe Results
3.5x
Return on Ad Spend
40%
Lower CAC
₹12L
Monthly Revenue Growth
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